How Did You Attract / Address Your Audiance

We did this by editing the film with speed and addressing issues such as peoateple going missing that is mostly relatable to people aged 15 – 30. We also picked the genre of thriller. This genre attracts our target audience and with the modernization of the film i.e. music, mise-en-scene and setting we achieved this brilliantly. One of our pieces of technology was a Blackberry Smartphone. The average teenager and young adults have this gadget meaning its appeal will be huge to our designd target audience.

The character that goes missing, William Fisher, is a male aged 24. The aim of this is to leave ambiguity between the viewers to interpret why he is actually running. The fact William is 24 means people can relate to the character and the added touch of him having a girlfriend also does so. This will attract a female audience to what appears to be a very male dominated film with the actors Koceila and Michael taking more dominant roles within the movie. Therefore giving Keslea the role as news anchor means it counter acts the dominated gender type. Making Lucy the vulnerable girlfriend means that Koceila had to take the role of victim to balance out the gender stereotype ratio making the film appeal to both sexes.

We also added a ‘Parkour’ sequence to make it more urban and more youthful as its energetic and means the movie contains more action. As you can see by the picture the protagonist William is leaping over a banister in the middle of Manchester City Centre. This urban environment is why it attracts our target audience.