Who would be the auidence for your production?

The primary audience for our media product was aimed at late teens and young adults. We decided on setting this target audience as the genre of our filming is a thriller so, with the suspence of a thriller and the scary elements of surprise included, we found that anyone under the age of 15 would find the production distressing. We also took in mind the older generation of over 15. We knew that this certificate would make them attract to it as 18 means its too extreme whereas 15 means its slightly light violence with strong language etc (everything an 18 has to but with no sexual nudity).

It also promotes that the target audience is above the age of 15, being this the target range could not be more than 15-30 because it gives film the fifteen year age gap who would like a horror film. The film would target both a male and female orientated audience as the main protagonist is a male and the fictional elment of the following character suits a males imagination and it can appeal to females as in the film it reflects a dominating role in society (e.g the news reporter) also the girlfriend of the main protagonist reflect the sense of emotion which can reflect on some females as woman are usually the sterotypical naturing type and are known to show more emotion than men.

The certificate also proves cheaper and less controversial meaning it can fit on TV before 9pm and that we can advertise our film without being cut off or cause an uprise in the viewers. We are able to market the film honestly showing its violence and content without cutting anything vital off the final product. This would get us our female / male audience at our intended age. The attraction of fear and horror would get a larger audience too as its a widely viewed genre and onto of that the theme of thriller and crime. This will attract both teenagers and the older generation making it fitting for our film giving us an overall profit.

It also enables it to be marketed in trailers for films that also are rated 15. Due to it being the most popular certificate viewed in cinema it would attract a large audience if not for a higher price. However would mean that we get the audience we need therefor the money we do.