What Kind Of Media Institution Would Distribute Your Media Product And Why?

Our group had decided that the most suited to ditribute our product would be 'United International Pictures'. Due to their link with 'Universal' we thought this would be a fitting company to distrubute our film. Universal Studios owns a large proportion of 'Working Title'. Due to their British recognition we thought they would suite our 'Urban British Thriller'. They have also been involved in film which we had been inspired from for our 'Final Task' which is 'Shawn Of The Dead' as part of their link off company 'Working Title 2'.

UIP is a huge distribution company and they would allow us to do whatever we wanted in the marketing area. For example we would put billboards up in the city centre due to our urban setting. We would apply them onto high end youth buses, such as the 85, 86, 15 and 192 in Manchester. As well as this we would have advertisement on TV after soap operas (Hollyoaks and Skins) and football matches (Which would be a huge bonus with Sky Sports). As well as this we would also put it up on MTV and many music channels.This is hit our target audience and would work best at these times due to the average viewers being between our intended age of 15-30. Magazines such as 'Game Informer' and 'Heat' would also be our targets as well as websites like 'Youtube' and 'Facebook'. This could cost millions of pound meaning we would need the backing of such huge distribution companies to help us to do what we intend to do.

However, if such a high Hollywood distrubution company wont take us on we would stick to our full British routes. We would use 'Optimum Releasing'. They have distrobuted the thriller 'Dead Mans Shoes' and are a Category A British distribution company. Our marketing scheme for them would be limited in comparison. We would not have TV advertisements in such expensive places and would only apply simple billboards in comparison to ones on buses. On top of this we would exclude magazines and most internet sites. Instead we would probably go for a viral rather then huge schemes that require millions.

The budget for our finished productand every wewere intending to accomplish would be no more the £10 million which is why a company like UIP would take us on board as our distributor. They could potentially make a huge profit off our film and expand its audiance from its original UK origin to the USA and multiple European countries. Our film tends to be the thing they would go for, for example Shawn Of The Dead, and with their support our film will be just as big and successfull as well as profitable making it an opportunity UIP wont pass down. However, Optimum Releasing wouldn't be a disappointment.